Titan launches Octane, eyes 40% sales growth

Titan Industries, is aiming to grow its watch sales by 40 per cent with the launch of its new watch collection, Octane.

The company today unveiled its new collection of chronographs and multi-function watch.

Said Harish Bhat, COO, Titan, "Octane meets different aspirational levels of a male customer of Titan. Built with rugged, stylish features, Octane will catch the imagination of today's bold and adventurous urban male."

Titan will soon launch a press and outdoor advertisement campaign for the new watch at a budget of Rs 3.5 crore. "This is the most important watch launch for us. With the Valentine's Day and wedding season ahead of us, we hope to grow our sales by 40 per cent by the end of the fourth quarter of the current financial year," Bhat said.

He said Octane has been designed by a mix of Titan's in-house designers and contract designers at their Hong Kong office. For the time being Octane is manufactured in Hong Kong for the Indian markets. Depending on the sales volume, it will be made in India at a later stage, he said adding it will be launched in other global markets after six months.

The Octane collection is available in 35 styles and priced between Rs 5,000 and Rs 7,500.