| The pilot test will run for about three months, after which the company will evaluate consumer feedback, incorporate changes if any and roll it to other parts of the country. |
| Bijou Kurien, COO-watches, Titan Industries said that the Cal Track is the result of over two years of research along with the Mysore University of Food Science and Nutrition. |
| It not only registers the steps tread by a person but also tracks the calorie expenditure throughout the day, unlike pedometers wThe product is powered by a chip, which derives its programme from a WHO recommended formula. |
| Titan has badged the product under the licensed brands and accessories division. This business unit is also the licensee for Tommy Hilfiger watches. |
Explore Business Standard