 "Trafalgar eyes 7.5% revenue share from India in five years")
Global guided holiday operator Trafalgar is eyeing 7.5% of its revenue share from India in five years as it is the fastest growing market for the company, according to a top company executive.
"In 2013, we expect 88% growth from India, making it the fastest growing travel market for us. Currently, revenue share from India market constitutes only 2%. However, looking at the pace of growth from the country we are expecting it to be around 7.5% in the next five years," Trafalgar (Asia) Regional Director Nicholas Lim told PTI here.
The company mainly offers premium travelling experience to those Indians who are well-travelled and are seeking local life and flavours, he said.
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However, Trafalgar also offers CostSaver guided holidays that are mostly value for money and costs 30% less compared to going it alone.
Trafalgar provides an insider's view to create travel experiences in Europe, Britain and Eastern Mediterranean, South Africa, Australia and New Zealand, China, Mexico, Central and South America, the US and Canada.
On expanding their holiday tours, Lim said, the company's main strength is in Europe and it is planning to further strengthen its tours in the existing countries before adding other destinations.
The target audience of the company is mainly between 40-60 years.
"Our main audiences are between 40-60 years mainly from Mumbai and Delhi. Now we are looking to expand and tap the growing opportunity in other cities like Pune, Bangalore, Kolkata, Chennai and Kochi," Lim said.
Trafalgar has tied up with agents like Cox & Kings, Club 7, among others, for expanding in India.
"We will form more tie-ups as we go along depending on the need to do so," Lim added.
When asked if the company witnessed any kind of cancellations due to the depreciating rupee, he said, there was not much impact.
"Currency is a major factor in all the countries and people do scale down their schedule from a fortnight to a week. However, depreciating rupee did not have any major impact on bookings and there were no major cancellations from India," he added.