Brand endorsements by celebrities have been on the rise. But the key question is, do celebrities actually work for the brand they endorse?
Is Amitabh Bachchan or the
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Brand endorsements by celebrities have been on the rise. But the key question is, do celebrities actually work for the brand they endorse?
Is Amitabh Bachchan or the
First Published: Jul 16 2002 | 12:00 AM IST