Trumount Cosmoceuticals, a Pune based company on Thursday launched 20 different beauty products that meet the standards set by the food and drug administration (FDA) in the Europe and the US. A a group company of Ludhiana based pharmaceutical firm Wind Trust Pharma Ltd, Trumount would market these products under the brand name Votre.
Trumount has been working on this range of products for last five years. The company plans to launch these products in Kolhapur and Mumbai followed by western India and other regions. The product line is targeted at people suffering from varied skin problems including acne, pigmentation, blemishes, sun burns and open pores.
"Our packs, scrubs and wraps are all fine and pure herbal powders that are chemical free, synthetic preservative free and fragrance free as well. Special hygiene care is taken through packing them in single use sachets," Jaideep Khurana, managing director, Trumount Cosmoceuticals told Business Standard.
With an investment of about Rs 1 crore so far, Trumount conducted its clinical trials in Barcelona and tested across India under various climatic conditions before the launch.
The production unit has been set up in Nasik with a capacity of 2000 kilo-litres per day. The company plans to have its products on sale in leading professional salons only.