Tupperware's 65,000-strong sales force, comprising of women across 35 cities in India are a focussed lot and seem to be confident on achieving these numbers.
While this initiative would also include a whole range of free gifts and discounts being offered for guests during the week, there would also being an heightened pressure on the managers to deliver during this week.
The activity would also involve a heightened logistics support across all its 14 warehouses across the country. While the NYSE-listed Tupperware Corporation registered a worldwide sales of $ 1.1 billion for the year ending December 2002, the Indian sales touched close to Rs 100 crore.
"As part of our initiative to increase sales in in the current year, we are also banking on Tupperware Caravan, which includes a bus that presents a virtual kitchen to provide a first hand experience to our customers across the country. We feel that penetration into the Indian market still continues to be our biggest challenge with only about 2.5 customers penetrated so far. In our 7-year stint in the Indian market, we have only managed to scratch the surface," Kanwar S. Bhutani, managing director, Tupperware India Pvt Ltd told Business Standard.
Tupperware Caravan is visiting 40 cities in the country generating awareness about Tupperware's Business Opportunity and products.
A new Indian specific website has been launched enabling information seekers easy access to Tupperware and 13 new products have been added to the existing line this year New Microwaveable products are in the offing.
Emerging markets for this company also include smaller cities and towns like Barielly, Bhavnagar, Jodhpur, Mizoram, Raipur, Thiruvananthapuram, Vijaywada and Mangalore. Termed as the Tupperware Party Plan system, the business model of the company has made a huge impact on the womenfolk who constitute the workforce.
Recently, the highest pay cheque received by an employee in Mumbai was as high as Rs 90,000 per month. The average five figure salary has proven to be the biggest USP for more such women to joint this organisation as it continues to expand.
