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TVS 3-wheeler rolls out; launches six new bikes

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Mahesh Kulkarni Hosur (Tamil Nadu)
Last Updated : Feb 05 2013 | 1:51 AM IST
TVS Motor Company, the country's third largest two-wheeler maker, today announced its entry into the three-wheeler segment and unveiled six other vehicles, including an electric scooter.
 
"The three-wheeler market has grown at an 18 per cent CAGR (compounded annual growth rate) over the last five years, faster than that of two-wheelers and commercial vehicles. As the economy grows, the public transport system will not be able to cope up with the demand. A large section of the public will turn to autorickshaws for transport," said H S Goindi, senior vice-president, three-wheeler, TVS.
 
In April-July this year, TVS witnessed a drop of nearly 16 per cent in its two-wheeler sales. The company enters the three-wheeler segment armed with three two-stroke models of 200cc, each running on petrol, LPG and CNG. The diesel version will come in 18 months. The company also intends to launch four-stroke three-wheelers in six months.
 
The products unveiled today will be launched in a phased manner between October and November this year. The prices will be announced at the time of the launch.
 
These will be manufactured at the company's greenfield plant in Hosur and will entail an investment of Rs 125 crore. The installed capacity will be 100,000 a year.
 
India's three-wheeler output in the last financial year was 556,000. The market leader was Bajaj Auto, accounting for a 57 per cent share. But during April-July this year, Piaggio cornered a 41 per cent share, against 42 per cent for Bajaj.
 
Bajaj Auto's products are priced in the range of Rs 56,000-75,000 (ex-factory). TVS is likely to price its vehicles a bit lower.
 
Goindi said TVS aimed to capture at least 30 per cent of the three-wheeler market in the next three years. The petrol version of the three-wheeler market is expected to grow at 7-8 per cent and the diesel version at 10-12 per cent.
 
He said the company would also come out with a cargo version of the three-wheeler. The CNG and LPG markets are rapidly expanding as more state governments encourage cleaner fuels.
 
The company also aims to export three-wheelers and is looking to assemble them at its Indonesia plant in a year.

 

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