TVS Motor on Saturday said it had appointed Dentsu Communications to handle the advertisement campaign for its scooter brand, Wego. Dentsu is expected to work on various campaigns for Wego and would be responsible for the account’s campaign planning and creative executions across television and print mediums.
Wego is a 110 cc metal body scooter designed for the urban couple.
TVS Motor, which has faced some difficulties in the market, has recently announced its aggressive plans to regain the market with new products and new geographies.
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