TVS Motor, a well-known player in the two-wheeler industry, is now eyeing at least 50 per cent of the three-wheeler market with the launch of its four-stroke autosrickshaw under the brand name TVS King Arjun in Kolkata and other parts of West Bengal.
TVS Motor President (marketing) H S Goindi said the company was eyeing to become a dominant player in the three-wheeler market. "We want to capture 50 per cent of the three-wheeler market by the end of this year."
At present, the company is selling 10,200 autorickshaws per month, which are mostly two-stroke.
TVS has already entered markets in Tamil Nadu, Karnataka, Kerala, Maharashtra, Gujarat, UP, West Bengal, Punjab and Delhi.
Goindi said TVS plans to assemble the three-wheelers at the Mahabharat Scooters plant at Uluberia in West Bengal by the end of the year.