TVS Motor Company Limited, the third biggest player in India's two-wheeler market plans to roll out two new models- a bike in the 125 cc segment and a gearless scooter by the end of this fiscal.
“We are planning to roll out new models- a 125 cc bike and and a gearless scooter by the end of this fiscal. Our gearless scooter will be the product to watch out for as it will be very different from all the existing models in the segment”, Adrian Dass, senior manager (corporate communication), TVS Motor Company Limited said here on the sidelines of the launch of Flame, a 125 cc bike. He refused to elaborate on these upcoming models. Dass said, TVS exports to around 50 countries but exports have been hit due to the global financial meltdown.
TVS is betting big on Flame and aims to sell 12,000-14,000 units throughout the country during the festive season.
In the Orissa market, TVS has targeted a sales volume of around 600 units of Flame during the festive period, said Arvind Gupta, area manager (Orissa) of TVS Motor Company.
“TVS has clocked a growth of 78 per cent in the April-September period of this fiscal in Orissa compared to the corresponding period of the previous fiscal. It is almost double the overall growth recorded by the two-wheeler industry in the state”, he added.
TVS which has a network of 20 dealers and 60 authorized service centres across the state is looking to scale up its dealership network. The company which has put in place three new dealers in Cuttack, Berhampur and Rourkela in the past six months, is planning to add two more dealers in the state in the next two months.
Meanwhile, TVS Motor Company has signed a MoU (memorandum of understanding) with Bank of India (BoI) to provide finance to the customers. Under this tie-up, the customers can get loans at an attractive interest rate of 8.5 per cent till October 20 this year. After October 20, the interest rate would be 9.5 per cent.
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The TVS Flame SR 125 is equipped with the Controlled Combustion Variable Timing Intelligent engine which ensures better pick up with optimum mileage and power.
The striking feature of the bike is the backlit digital console which prominently displays the first of its kind intelligent mileage indicator, low fuel warning and service indicator. The bike is priced at Rs 47,500 and it offers an on road mileage of 60-65 km per litre.