United Spirits, the spirit business arm of the UB Group, has signed a mutual marketing alliance with Russia's leading vodka manufacturer Russian Standard. Russian Standard is the vodka manufacturing and marketing arm of Russia's Roust Group.Through this alliance, the United Spirits will introduce Russian vodka brands manufactured and supplied by Russian Standard in India. While the Russian company, which has a broad distribution network in Russia and other CIS markets, will market the premium whiskey brands of United Spirits in Russia."While Russia is a virgin market for our whiskey brands, the genuine Russian vodka manufactured and supplied by our partner will be a real value addition to our Indian portfolio," Vijay Mallya, chairman, UB Group, said.Russian Standard Vodka, one of the premium vodka brand of Roust Group has share of over 60% of all local and imported premium vodkas in Russia. It is also exported in more than 20 countries including US, Italy, UK and Greece.
