 "UB launches Kingfisher Blue in AP market")
“Andhra Pradesh is the 26th state in the country where we have launched Kingfisher Blue. The state holds a lot of promise for this brand and we expect to replicate the national success here, too. While Goa is not yet on our radar, we will be launching the brand in Uttar Pradesh in a couple of months from now,” Samir S Sheikhawat, senior vice president (marketing), UBL, told mediapersons here.
Andhra Pradesh is the largest market for beer in the country, with the state accounting for 25% and 15% of the national mild and strong beer sales respectively.
Stating that the domestic beer market (comprising 83% bot, 8% pint and 8% canned) was growing at a compound annual growth rate of 15% and was projected to touch 270 million cases during the current financial year, Sheikhawat said the market was driven primarily by the strong beer segment.
The company, which has 30 breweries across the country, including three in Andhra Pradesh, is also looking at rolling out new products every two years. “We are working on a few products based on the consumer needs and new segments. It is, however, too premature to disclose the product pipeline now,” he said.