Today, Uber’s career page points to a few interesting vacancies, which would suggest they’re set to enter Pakistan. The online taxi behemoth is looking for a ‘general manager’, ‘operations and logistics manager’, and a ‘marketing manager’, for Lahore, the country’s second-largest city. When, or if, it will arrive is still not 100% clear, but this is a promising sign.
I’ve argued before about how Pakistan’s growth trajectory seems to suggest it’s a market ripe for disruption in the online taxi hailing space. Macroeconomic conditions aren’t very different to those of India, where Uber recently announced plans to invest $1 billion in an effort to wrest control. And this is a market generally exploding all over Asia, with three unicorns in China alone.
This has been sourced from Tech in Asia. You can access the article here.