Uber launches 'Business Profiles' to appeal to corporate customers

App-based taxi aggregator Uber has introduced a new feature "Business Profiles", through which it looks to get more corporate customers to use its platform. The feature was launched in Beta last week and has slowly begun rolling out to customers in India too.

Business Profiles allows customers to seamlessly switch between profiles for 'Business' and 'Personal', helping track and organise corporate travel spending. Users will be able to get invoices delivered directly to their work email ids and even setup different payment modes for each profile.

"With Business Profiles you can remove the stress around expensing by simply selecting whether a ride is for personal or business. we believe whether you're on your way to the movies or travelling to a client meeting you deserve an experience tailored for why you ride," said the company in a blog post.

The feature also allows users to receive weekly and monthly travel reports, while the receipt contains the route map along with pick-up and drop times for businesses to track employee movements more easily.

The launch of Business Profiles comes at a time when Uber is facing stiff competition from localised rivals that are being heavily funded by the SoftBank-Alibaba alliance. The company is clearly looking to attract a new set of users, which in this case are businesses.