| "Usha Brita has always enjoyed a phenomenal equity in Uttar Pradesh. This market is of considerable strategic importance to us. Besides, we are looking forward to being of service to the state by addressing its varied drinking water quality issues with our wide range of water purification products," said Anupam Bharat, managing director, Usha Brita. |
| Usha Brita products have always been available in Lucknow through direct sales. To establish themselves further in this market, the company would now make their products available through a dealer network as well as through door-to-door sales. |
| Essentially, two models will be available through dealers: the state-of-the-art RO system branded RevOs Prima and a UV purifier branded Waterguard Ultra. All the remaining products will be available to the customers at their doorstep through a strong network of direct marketing teams. |
| The company already has a sales force of over 60 people to sell their products door-to-door in Lucknow alone. |
| "The company has also started offering hard water softening solutions with processing capacity of upto 5,000 liters per hour and many clients in New Delhi, Noida and Gurgaon have opted for it," said Dr. SK Sisodia, senior general manager-water technology, Usha Brita. |
| "The company may think of setting up a manufacturing plant in Uttaranchal if the need arises, though our plant at Himachal Pradesh is sufficient enough to cope with the present demand," said Bharat, while talking to Business Standard. |
| He further added that the company preferred Uttaranchal over Uttar Pradesh because of the ample tax benefits available there. |
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