Usha Lexus, a company owed by the Usha Shriram Group known for its wide range of lifestyle products, is eyeing nationwide sales of Rs 30 crore this fiscal from its new range of pressure cookers and cookware products under the Eurolex brand.
The organized market for pressure cookers and cookware products in the country is estimated at Rs 1400 crore per annum and Usha Lexus aims to capture 10 per cent of this market within a year.
Rakesh Kumar, assistant general manager, Usha Lexus said, “We have set a sales target of Rs 30 crore from our new range of pressure cookers and cookware products which include hard anodised and non-stick pans. Usha Lexus is looking to tap 10 per cent of the domestic market for pressure cookers and cookware products within a year.”
In the Orissa market, the company is aiming at a sales figure of Rs 10 lakh per month from the sale of its Eurolex brand of pressure cookers and cookware products, said Debasish Rath, area sales manager (Orissa) of Usha Lexus.
Usha Lexus recently launched its new range of pressure cookers and cookware products under the Eurolex brand in the city.
The pressure cookers including the inner lid and outer lid cookers come in a capacity ranging 2-12 litres. While the price of the inner lid cookers ranges from Rs 725-Rs 1865, the price of the outer lid cookers varies from Rs 680-Rs 1925.