UTV recovers full cost of Goal before release

UTV Motion Pictures, the producers of John Abraham-starrer Dhan Dhana Dhan Goal, has said it has recovered the Rs 16 crore spent on the yet-to-be released hindi film through sale of satellite rights, music rights, in-film advertising etc.

Goal, which also stars Bipasha Basu, Arshad Warsi and Boman Irani, is slated for a worldwide theatrical release on November 23.

The company said syndication of satellite, music rights, territory pre-sales, home video, in-film advertising with brands like Reebok, Western Union and Gillette have contributed to the recovery of production costs even before the film release.

This is in addition to the media and promotional support given by the brands.

Reebok, which sponsored the clothing line in the film, will retail the Goal range across 535 outlets in India.

There will also be co-branded window-displays in Reebok showrooms promoting the Goal collection, which includes apparel and accessories related to football that figure in the movie, said a press release.

The company has also licensed the gaming rights for the film to Indiagames, which has tied up with FIFA to launch the Goal-FIFA challenge on the games-on-demand platform.

The film's star cast has gone all out to promote it, featuring on reality talent shows like Nach Baliye, Jhalak Dikhla Jaa and Voice of India, and premieres in Dubai and Mumbai with a London promotional visit thrown in, too.

ESPN STAR Sports (ESS) will integrate the catch-line of Goal - Duniya Goal Hai - to promote English Premier League matches to be telecasted in November.

Abraham and Basu will promote the movie on ESS through a contest to select five winners who will get to watch an English Premier League match in the UK.