Vadilal Industries, the second largest ice-cream maker in the country, today launched the 'Badabite' brand in the high-end candies segment. The company has lined up more product launches in the premium segment this summer, the 'Gourmet' and the 'Flingo' brands.
Elaborating on their new brands, Devanshu Gandhi, managing editor of Vadilal Industries said, “With the latest extrusion technology, the 'Badabite' candies will have less over-run (air insertion), better texture, creamier and coating of pure chocolate enriched with cocoa butter. Vadilal ‘Gourmet’ is the other new brand being introduced with a high-end packaging called ‘in mould labelling’ technology.
In the ‘Gourmet’ category we are offering two flavours and three more will follow soon. In the cone segment, we are launching a new higher-end product called ‘Flingo’, which has different types of insertions in the centre such as chocolate fudge, raspberry ripple and strawberry ripple.”
He further added, “Over the next 45 days Vadilal is going to spend around Rs 6 crore on all modes of advertising including television, print, radio and outdoors.”