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Vana sets target of Rs 30-40 cr business

Vana, which was launched in January this year in Dehradun, set near clusters of reserve Sal forest with the hills of Mussoorie to the north has already started receiving guests mostly from abroad

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BS Reporter Dehradun
Last Updated : Oct 13 2014 | 9:38 PM IST
After investing Rs 300 crore in Vana Wellness Retreat here, its owner Veer Singh, son of Max India Group Chairman Analjit Singh, has set a target of Rs 30-40 crore business in the next one-two years. Vana, which was launched in January this year in Dehradun, set near clusters of reserve Sal forest with the hills of Mussoorie to the north has already started receiving guests mostly from abroad. Saying his 21-acre Vana was among the world's top five wellness retreats having expertise in traditional Indian therapies, Veer Singh said he wants to see Vana to be the world's number 1 wellness retreat. "I am confident that our retreat will be the world's number 1 in the next one-two years," says Singh.

For realising his dream, Singh has set a target of Rs 30-40 crore business in the next one-two years. For this purpose, Singh has launched a concerted campaign in the Europe and other countries mainly through the media to attract people who have faith in traditional therapies such as ayurveda, yoga and various Tibetan medicinal systems.

Since January, 30-40 guests in a month have started coming to the 80-room Vana, which explores all aspects of wellbeing - physical, mental, emotional and spiritual. Sowa Rigpa, a Tibetan healing system is also a major attraction of Vana.

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Vana provides a nurturing environment through its state-of-the-art health, wellbeing and fitness facilities and offers a gym, cafeteria, meditation and recreational rooms in addition to a host of other facilities.

Vana Retreat was founded and is privately owned by Veer Singh who led the conceptualisation, design and creation of Vana Malsi Estate assisted by a team of experts

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First Published: Oct 13 2014 | 8:37 PM IST

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