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Vangal eyes deal with bulk Scotch firm Inver House

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Reeba Zachariah Mumbai
Last Updated : Feb 06 2013 | 5:15 PM IST
Ramesh Vangal, who brought spirits company Seagram's to India, is looking at entering into a strategic alliance with Inver House Distilleries, one of the world's largest suppliers of bulk Scotch.
 
Inver House will pick up a stake in Vangal's liquor company, which will bottle some of its brands in India at prices ranging from Rs 400 to Rs 600.
 
Vangal has two liquor companies, Katra Liquor, the holding company, which invests in other companies, and Mason & Summers Alcobev (named after a non-operating Inver House distillery in Scotland), a distribution subsidiary of Katra Liquor.
 
Katra Liquor has acquired a considerable stake in the New Delhi-based Mohan Brothers, which imports and distributes well-known liquor brands like De Kuyper liqueur, Mateus Rose wine, Mac Arthur whisky, Balblair malt whisky and Orangeboom beer. Mac Arthur, Balblair and Hankey Banister are Inver House whisky brands.
 
Rohit Mehra, the third generation proprietor of Mohan Brothers, refused to comment on the matter.
 
But sources close to the development confirmed that Katra Liquor had acquired a stake in the company and said that synergies between the two entities existed in terms of marketing and distribution.
 
This will be the second global spirits company Vangal is bringing to India.
 
Vangal, a former head of Seagram in the Asia-Pacific region, divested his equity stake in Seagrams India a few years ago and steered clear of the liquor business for some years.
 
Not long ago, Mason & Summers Alcobev launched the Wild Horse brand (whisky, brandy and rum). The company is currently charting out a business strategy to roll out the brand nationally.
 
Vangal, who also spearheaded PepsiCo's entry into India in the mid-1980s, is the founder of Scandent group, an information technology (IT) organisation. The group's IT services business was merged with SSI's software services business.
 
Scandent recently acquired the NYSE listed Aon Corporation's claim administration business, Cambridge Integrated Services Group.

 

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First Published: Nov 10 2004 | 12:00 AM IST

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