 "Viacom18 announces Viacom18 Digital Ventures")
Multi-platform entertainment network Viacom18 (a joint venture between TV18 and Viacom) announced its new digital business, Viacom18 Digital Ventures with the intention of bridging traditional broadcasting and digital innovation.
Viacom has appointed Gaurav Gandhi, who is already with the network as group COO of Indiacast (the network’s integrated distribution outfit), as the chief operating officer of the new venture. His new role will be effective August 1.
The decision to start a new line of business comes in light of the organisation’s strategy to develop a convergent digital media platform for evolved consumers and marketers.
Sudhanshu Vats, group CEO, says, “Broadcast industry is growing rapidly, and digital content, delivery and access are the new green shoots. We are looking to leverage the interception between a highly digital audience and the current content offerings. Gandhi’s rich experience in media, keen understanding of digital, strong base in distribution and his entrepreneurial instinct have made him our obvious choice”.
Gandhi joined Viacom18 as chief commercial officer and head of international business in March 2010. His previous stints in leadership roles have been at NDTV Imagine (executive vice president - business operations and content sales); Star TV / Star Group (vice president, commercial & business planning); Turner International India and Madison Communications.