Videocon Telecom aims to ramp up subscriber base

New telecom operator Videocon is looking to ramp up subscriber base and expects to achieve a 'fair market share' in the services areas it operates in.

 

The company, which has licences in seven out of the 22 telecom areas, has operations in only four circles so far. In September, it had 4.33 lakh subscribers.

 

"Videocon Telecom's first objective is to attain a fair market share (FMS) on subscriber base in our operational circles," Videocon Telecom Director and CEO Arvind Bali told PTI.

 

He said the FMS amounts to 12.5% subscriber share in Haryana, Punjab and Madhya Pradesh where there are total of eight operators, and 10% market share in Gujarat where there are 10 mobile service providers.

 

Videocon has been registering highest growth rate, although on a low base, in the past few months in four service areas -- Haryana, Punjab, Madhya Pradesh and Gujarat.

 

Bali said: "We expect this to happen within one year in Haryana & Punjab, followed by MP and Gujarat in the subsequent year."

 

As per September data released by Telecom Regulatory Authority of India (Trai), Videocon had about 6% market share in Punjab and Haryana. In MP and Gujarat it had about 2% market share.

 

Videocon registered mobile subscriber growth of 10.74% in September which was highest during the month. In August also Videocon registered highest growth rate of 5.7%, as per Trai data.

 

It is yet to commence services in UP East, UP West and Bihar.