"With Virgin Mobile ARPU, that is 30 per cent healthier than the industry average, and with the youth accounting for 50 per cent of the subscribers in Andhra Pradesh, I am confident that with the right product and services mix, we can capture a sizeable chunk in the next three years", Chief Executive Officer M A Madhusudan told reporters here.
As part of the strategy, the company is increasing its presence to cover 100 per cent of the urban youth population and plans to quadruple its retail presence from 1,624 to 6,160 outlets over the next six months.
TTL has also introduced another youth-focused proposition that charges customers only 10 paise per minute for an intra network call, for a nominal monthly commitment of just Rs 28.
This tariff package, available through a vPower recharge voucher is the most attractive on net pack in the market today, Madhusudan said.
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The company also highlighted a monthly SMS pack that gives Virgin Mobile customers 750 local SMSes at a monthly package of Rs 39.