US immigration services and consulting firm, VisaPro, is looking at generating an additional $1 billion in two-way trade with Indian companies seeking US entry through a B2B programme, which it plans to conduct after identifying right candidates in an extensive six-city workshops beginning January.
“If we can take 100 companies across the country, we believe we can bring a billion dollar trade between the two countries. We educate them about doing business in the US, identify the right companies and close the process,” Venkat Ramineni, international director - business consulting of VisaPro, said.
Developing the B2B platform in India is a shift in focus for an American immigration services law firm as it used to be all about manpower transfer in the past with Indian exports to the US dominated by IT and software services, requiring offshore deployment of employees in large numbers.
“Over the last 4-5 years there has been an increased interest from various industries and hence we are looking at building a broader platform in association with industry and the governments of both the countries,” he told Business Standard.
To achieve this, the company is bringing its experts here to speak on 125 different topics ranging from market entry, incorporation, IP product liability, tax strategies to employer compliance at the workshops to be held between January 28 and February 8 across six cities of Hyderabad, Chennai, Bangalore, Pune, Mumbai and New Delhi. The participation in each workshop is restricted to 100 companies while the B2B programme that follows later will involve 100 companies from the Indian side.
The programme, according to him, marks the beginning of such an initiative considering the huge entrepreneurial and business potential that exists in India. “In China, they host such programmes in places as big as Pragati Maidan of Delhi. Therefore, what we are doing could be a whole lot bigger.”
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As long as a company has a product or a service that has a market, the firm will teach them how to go about it, provide necessary assistance and navigate the company, he said. However, after analysing the potential a company may also be advised not to enter the market. While large companies require assistance with compliance issues, small and medium ones need assistance with entry and exit management.
Visa refusals a major concern for IT companies
IT and software services companies still see immigration issues as a major hurdle for their expansion in the US market. Though the US immigration laws remains as they were before, the adjudication process in the current economic situation has been further tightened, he said. This has created a kind of imbalance because the companies have not adequately understood this shift and make changes in their approach.
In his view, this is the reason why 40-50 per cent of the visa applications filed by these companies are denied clearance. However, the number of immigration applications approved from India has not comedown. “Even while more applications are coming back with denials, the number (of approvals) finally continues to be significantly dominated by those coming from India into the US whether it is H1s or L1s. Indians still maintain the lead as in the past,” said Ramineni.