Vision Express, the 50-50 joint venture between Reliance Retail and Pearle Europe, has opened its first Vision Express store for eyewear in Ahmedabad. While the retail chain has 46 stores across 18 cities in the country, the Ahmedabad outlet is the 45th outlet for eyewear by the company.
The new store is located at Iscon Mall and offers free eye test in an 11 step eye test that includes a special eye pressure check.
Besides, the store is all set to present its new collection of sunglasses— 'European Summer Sunglass Collection 2010', starting at a price of Rs. 399/-.
Guillame Brouwet, CEO, Vision Express, said, "The launch of this store is an extension of our aggressive retail roll-out strategy which has helped us expand at this great pace within a very short period of time.”