| Talking to mediapersons on the launch, Narendra Singh Nagar, director (operations), VRS Foods Ltd, said the company had been in the business of dairy products for the last 40 years and was currently manufacturing pure ghee & skimmed milk powder in bulk and consumer packs, dairy whitener, table butter, white butter, de-mineralized whey powder, casein edible and industrial grade, apart from pasteurised milk. The company is the second largest milk distributor in Delhi. |
| Nagar said the company's products, marketed under the brandname "Paras", had found wide acceptance as raw materials among renowned food products manufacturing companies like Nestle India Limited, SmithKline Beecham, Hindustan Lever Ltd and Mother Dairy and the company had even begun exporting casein powder which resulted in the company's turnover touching Rs 500 crore this fiscal year. |
| He said the company had a very strong rural procurement network, comprising more than 3,000 villages across western Uttar Pradesh and at present, it operated five state-of-the-art manufacturing units complying with ISO 9001-2000 and HACCP standards of system implementation with a total handling capacity of 1.9 million ltrs of milk a day. |
| Besides, he said the company was the only player in north India to market bactofuge quality milk and the first player in the private sector to offer homogenized toned milk through automatic milk vending machines and FRP tanks. |
| He said the company also offered free home delivery facility of its products purchased through its online shop in the cities of its operation. |
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