VVF to augment capacity at Kutch unit by 70 per cent

VVF, manufacturer of personal care products, are planning to increase its production capacity of Kutch unit from 35,000 tonne to 60,000 tonne per annum. This apart, focusing domestic market in India, the company is also planning to increase its retail sales from 7.5 lakh pieces to one million pieces by 2007-08.

Out of the total sale turnover, export of the company stands at 40 to 45 per cent and that of the domestic product is 55 to 60 per cent.

Speaking at the launch of its revolutionary skin care soap 'Shiff', Piyush Jindal, vice-president (personal care), VVF said, "Shiff is a result of understanding the needs of our consumers. It is a soap that will pamper and protect them everyday,"

Indian consumers need a soap that not only provides adequate moisturisers and anti-bacterial properties. With Shiff, the consumers will have the best of both properties, he added.

VVF's plant production capacity of soap in Kutch is 40,000 tonne per annum which the company is scaling to 60,000 tonne by next fiscal.

The market turnover of the company reached Rs 650 crore in 2005-06 which is likely to grow by Rs 1000 crore in 2006-07.

VVF contributes around two to three per cent of the total sale value of the premium soap segment of 26 per cent. T

The company has large integrated oleochemicals complex at Sion in Mumbai, recently commissioned fatty alcohols plant at Taloja, specialised soaps plant at Navsari, a toilet soap manufacturing plant spread over 70,000 sq m is located at Kutch, personal care products manufacturing facility at Daman.

The company also has its manufacturing / distributing facilities at Jabel Ali FZ in Dubai, Mississauga, Ontario, Canada. It also exports large quantities of Oleochemicals and soaps to many countries in the world.

"We are planning to set up a soap factory in Himachal Pradesh this year. We are also venturing into the international market of innovative body wash and body lotions," Jindal said.