Wagh Bakri enters retail franchise format with tea lounges

Bs_logoImage
BS Reporter Mumbai
Last Updated : Jan 20 2013 | 9:59 PM IST

Gujarat-based tea company Wagh Bakri announced its entry into the retail franchise format with the unveiling of "Wagh Bakri Tea Lounge" in Mumbai. The lounge would offer a range of tea along with snacks served in traditional styles and flavours.

Piyush Desai, Group Chairman, Wagh Bakri Tea Group said, "By opening this Tea Lounge, we intend to bring various tea flavours from various countries, like China, Kenya, Sri lanka etc. " Fast moving consumer goods major Tata Tea has also entered retail franchise format in tea in southern India with "Chai Unchai" outlets.

Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 11 2008 | 3:52 PM IST