India may become a hot destination for weddings this year onward, if not the hottest for honeymoons.
Corporates are drawing up plans for these weddings in the royal palaces, the wilderness, the golden beaches, and the Himalayas.
Shaadionline, promoted by Shunu Sen and Atul Raheja, has tied up with the heritage properties in Rajasthan, Goa, Kerala and Madhya Pradesh to woo the prospective takers of such marriages. It plans to organise weddings in adventurous and spiritual backdrops and is especially targeting the non-resident Indians and the foreigners.
More From This Section
Cox & Kings in India and JMC Thompson in the UK are formulating special wedding packages for the company.
Shaadionline has tied up with the HRH group, Umaid Bhavan in Jodhpur, Samode Palace at Jaipur, the Renaissance, Majorda beach resort and the Taj properties in Goa. The company is one of the first entrants in the complete wedding services segment, which is estimated to be Rs 5,000 crore.
India, however, has a competitor in Sri Lanka, which emerged as the hottest destination for weddings from all around the world in the previous year.
The company has already opened its offices in Delhi, Mumbai, London, Dubai and New York. To promote its presence in the foreign markets, the company is setting up specialised wedding stores in the US, the UK and Dubai along with local partners. These stores will merchandise wedding items only and are called