WeP urges consumer to 'bloom your tech fantasy'

The person who created 'applying thought', the rainbow flower corporate logo of Wipro Limited, and is behind the corporate identity of many domestic and global companies like Proctor & Gamble, Nivea, Britannia and Hindustan Lever, has given a 'tech fantasy' touch to the logo of WeP Peripherals, the IT peripherals company which was earlier part of Wipro Limited.

WeP's new brand identity features a strawberry with an embedded chip inside the alphabet 'O', with the tagline 'Bloom Your Tech Fantasy' positioned at the bottom. This attempts to create a vibrant business-to-customer relationship.

The chip on the berry denotes the technology, which is the rational factor behind WeP's business.

Shombit Sengupta, the founder of Shining Emotional Surplus, a management and brand consulting firm, has steered a revamp of WeP's brand identity by replacing the old brand identity with a customer centric one.

The inclusion of corporate brand values such as `consumer proactive' in attitude, `consistency with integrity' in behaviour, and `cutting edge speed' in action will enable the firm to 'bloom the tech fantasy' in delivery.