Win Healthcare is eyeing 5 per cent of the Rs 500 crore Indian protein supplement market by the end of this fiscal.
The company, which has a unit at Rudrapur in Uttarakhand, today also launched a soy protein supplement ‘Soypower’ in the Uttar Pradesh market.
“We are targetting 60 distributors and 1,000 stores in UP, which is a huge market due to its large vegetarian population,” Win Healthcare Director Sanjeev Kapoor said.