| Vineet Agrawal, president, Wipro Consumer Care and Lighting, said the company had acquired the North West brand and its plant and machinery at its factory in Faridabad. |
| This is the switch company's only factory in the country. Without opening new manufacturing outlets, Agrawal is confident of increasing the output of the current factory by 50-60 per cent. |
| Wipro has also taken over North West's home wiring division, Equilay, that had a turnover of Rs 1.5 crore last year. Wipro's revenue for 2005-06 was Rs 600.9 crore with a growth rate of 27 per cent. North-West reported a gross revenue of Rs 37.6 crore last year. |
| The modular switch market is expected to grow at 25-30 per annum and North-West is considered to be a premium brand in this market. |
| These switches have a strong presence in New Delhi, Punjab, Haryana, Ahmedabad, Maharashtra, Kolkata and Hyderabad. Agrawal said North-West has a "small export business to UAE and Nepal that Wipro would continue to support". |
| Agrawal said, "Electrical switches segment is absolutely synergetic to our current business mix of domestic lighting, commercial and institutional lighting and our newly started office modular furniture business." |
| He added that the same team selling electrical outlets, energy management controls and software houses would sell the North-West switches. |
| Agrawal also reassured that there would be a gradual transition of North-West's sales and marketing team of 47 to that of Wipro's. |
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