 "Women to get 25% discount in Air India business class")
Women travellers will get a 25% discount on the basic fare of business class tickets on domestic routes for travel between November 1-December 31. This is amongst the steps undertaken by the airline to boost its business class load factor.
Occupancy in the front-end of the cabin in Air India has been low. Also the airline's market share too is under pressure because of intense competition.
The airline has also launched other schemes offering free one way or return business class tickets, upgrades to business class and lucky draw packages with gifts including free tickets and holiday packages.