Woolmark ties up with Resil for 'intelligent fabrics'

To launch fragrances in fabrics via Sensory Perception Technology

The Woolmark Company, an Australian-based wool textile organisation, has tied up with Bangalore-based Resil Chemicals to usher in an era of 'intelligent fabrics'.

With the help of a method called Sensory Perception Technology (SPT), Woolmark will introduce various fragrances in fabrics. Resil, a leading processor of silicon for fabrics, will play a key role in the distribution, sales and technology transfer.

Once this process gets underway, there is every possibility of seeing anti-cellulite hoiseries, outdoor clothing and textiles that can repel insects, curtains with in-built freshners, office chairs and car seats that keep you awake or bed mattresses that kills bed mits.

M S Vijayan, joint managing director of Resil Chemicals, said: "We have already completed many trials with some of the leading brands in India. We believe that the market potential for this product (SPT-related) is placed at Rs 100 crore."

Vijayan, however, did not comment on which brand is most likely to come up with products using Sensory Perception Technology.

"The potential applications of SPT is immense. It makes our garments and textiles intelligent and innovative, combining and balancing performance with aesthetics. With this exclusive tie-up with Woolmark in India, Resil will continue to offer the best speciality chemicals solutions to its customers," Vijayan said.

Resil registered revenues of Rs 45 crore during the previous fiscal and has been growing at over 40 per cent year-on-year. The company is 160-strong.

Resil products are at present available in 20 countries across the Asia-Pacific, Middle East, Europe and Africa. Till date, 140 customers in India are licensees of Woolmark.

These companies are allowed to use the Woolmark quality assurance tag after adhering to various standards.