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Xerox India eyes SMBs; launches 8 products

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Press Trust of India New Delhi
Last Updated : Jan 19 2013 | 9:18 PM IST
 The company would work towards realising the opportunity presented by the SMB segment, which spent about Rs 6,355 crore in IT peripherals last year, he said.

XIL, which touched a turnover of Rs 557 crore last fiscal at a growth of about 23%, is intensifying its focus on the SMB segment to push topline growth further, he added.

Horne, however, declined to give any projections and estimates stating the "market segment is young" and it is difficult to predict.

The company would increase its presence in India by 10% this year. We are looking to strengthen presence in many cities, including Ludhiana, Pune, Aurangabad, Vizag, Jamshedpur and Dehradun...We have earmarked Rs 12 crore, out of the total Rs 17 crore brand building bugdet, for demand generation and market development activities for the SMB segment in India, Natesh Mani, executive director (New Office Group) of XIL, said.

 

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