Xerox launches product to improve presence in SMB segment

The company is working on strengthening its focus on the office business segment, said senior official

Business services and document management solutions provider Xerox is looking at increasing its foothold in the Small and Medium Business (SMB) in the country. The company is also working on strengthening its focus on the office business segment, said a senior official from the company.

Announcing the national launch of its affordable colour multifunction printer Xerox DocuCentre SC2020 in India, Balaji Rajagopalan, executive director, technology, channels and international business, Xerox India said, "We already have presence in the SMB segment and the new product will give us more foothold in the segment". He added that the company is also re-inforcing its presence in the large corprate segment.

The new product is designed to expedite print jobs with colour copy, easy to understand touch screen and mobile access along with print speed.

The company, which has around 200 partners across the country, also offers managed service through which the corporate clients can use the print services without owning the equipment. Overall, Xerox India has seen 10-12 per cent growth in number of channel partners in FY16. However, he refused to reveal on the future plans of the company in expansion.

Xerox has a research and development centre in India, which focuses on developing technologies for both local and global requirement.

The company has launched around 16 products in last two months, focusing on various customer segments including the office equipment, he said. The technology and channels business group of Xerox, which includes office business group and graphic communications, contributes to over 80 per cent to the company's revenue in India.

Xerox, earlier this year, announced its plans to separate into two independent, publicly-traded companies: a business process outsourcing company and a document technology company. It is expected to complete the separation by year-end 2016.