Targeting the middle class, Yamaha India launched its new motorcycle, YBR 110 in Kerala market.
The new bike comes with a stylish design and is targeted at middle income class, who want to have a stylish and comfortable commuter bike, Roy Kurian, Zonal Business Head, told reporters here last night after the launch.
After launching bikes in the 150cc segment, Yamaha has now launched the new commuter motorcycle.
'We have been studying the entry level market and wanted to launch a new bike at an affordable price and that would give satisfactory mileage', Prashanth Sanglikar, Regional Manager, said.
The bike is priced at Rs 40,990 (Ex-showroom, Kochi) and would be available in three colours.