Additionally, content uploaded by users in India will show up as 'top favourites' and 'recommended content' on the local YouTube site. The localised site also aims to facilitate connections among the large Indian NRI community.
In India, YouTube has already signed partnerships with Eros Entertainment, Rajshri Films, IIFA, Ministry of Tourism, IIT Delhi, NDTV, UTV, Zoom TV, India TV and Krishcricket among others.