 "Zarget raises $6 million, aims to make anyone a digital marketer")
Zarget, a SaaS-based marketing automation platform, has raised a $6 million Series A round of funding, led by Sequoia India, with participation from existing investors Matrix Partners India and Accel.
The company plans to use the funds to scale its marketing automation products and help small businesses easily optimise their web presence in real-time without any coding skills required, said the company.
Zarget was founded in 2015 by three seasoned software as a service (SaaS) entrepreneurs, Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, who spent a decade at Zoho building business productivity tools and customer relationship management software.
The company has raised $7.5 million to date from global venture capital firms Sequoia Capital, Matrix Partners India and Accel Partners.
"Our aim is to make it easy and affordable for any person or business to access the solutions they need to increase engagement and drive revenue across their websites," said Arvind Parthiban, co-founder & CEO, Zarget. "Our investors believed in our vision, and we're proud to deliver on the industry's first Chrome plug-in that allows anyone to become a savvy digital marketer in a matter of days, without learning a single line of code," he added.
Shailesh Lakhani, managing director, Sequoia India, said, "We're excited to back a team with such proven capabilities and believe their marketing platform will become an essential fixture within the SMB (small and midsize businesses) marketplace for many years to come."
"Today, marketers are swamped with several fragmented optimisation solutions with poor integration capabilities. Zarget offers the foremost integrated platform that provides small and medium businesses a comprehensive and affordable way to scale conversions with a superior customer experience," said Tarun Davda, managing director, Matrix India. "We've been very impressed by the traction they've gathered so far, and we look forward to continue working with the team to help them expand into new markets and build a broader stable of marketing automation products," added Davda.
In addition to the latest round, Zarget is announcing recent growth and customer traction with more than 1,000 customers in 10 countries in just four months since its launch, including leading brands like Landesk in the US, BizTalk360 in the UK, and Buscape in Brazil.