Zee first Indian channel to foray into China

Zee TV has become the first Indian television channel to enter the Chinese market. The clearance, which came after six years of negotiations, would allow leading Chinese hotels to access Indian programmes broadcast by Zee TV. For the first time, Indian cultural content including television soap operas will be distributed in Chinese television market, Indian officials said. Some of the translated versions of the Indian drama serials are already popular in Chinese channels. The permission would enable Zee TV to focus on this segment.