Zee Entertainment Enterprises Limited (ZEEL) has brought on board Rajesh Iyer as business head, new initiatives - Hindi broadcast. Iyer will report to Bharat Ranga, chief content and creative officer, ZEEL.
He comes in from Viacom 18's Hindi general entertainment channel Colors, where he was vice president, marketing. Iyer has over 13 years of experience in the areas of marketing and business.
At Colors, he set up the marketing operations including teams and processes besides implementing the marketing strategy for the launch of the brand. Prior to joining Colors, he worked with STAR India on Star Plus, interactive services and content and communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.
“I have always admired the ZEE Group, who have been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I look forward to developing and strengthening the brand,” Iyer said.
He comes in from Viacom 18's Hindi general entertainment channel Colors, where he was vice president, marketing. Iyer has over 13 years of experience in the areas of marketing and business.
At Colors, he set up the marketing operations including teams and processes besides implementing the marketing strategy for the launch of the brand. Prior to joining Colors, he worked with STAR India on Star Plus, interactive services and content and communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.
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Iyer’s appointment is with effect from 19 March.
“I have always admired the ZEE Group, who have been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I look forward to developing and strengthening the brand,” Iyer said.