Zee Entertainment Enterprises Limited (ZEEL) today announced its joint venture with Mail.Com Media Corporation (MMC), a leading digital media company based in Los Angeles.
The official launch date of the yet-to-be-named portal will be announced in the next few months, a release here said.
Arvindra Singh Kanwal has been appointed as the Chief Executive Officer for the venture. The new content-centric portal will offer users a broad range of exciting entertainment viewing options and other leading portal applications.
"Being pioneers in the media and entertainment sector in India, it is most natural for us to provide wholesome entertainment to our viewers. With the launch of this portal, we will reinforce ZEEL as the one-stop destination in entertainment," ZEEL Chief Executive Officer and Managing Director Punit Goenka said.
Both ZEEL and MMC have proven track-records in understanding their audiences and providing innovative and engaging content.
"We are thrilled to be entering India through this long-term partnership with a pioneer like Zee Entertainment--and look forward to leveraging our digital capabilities and content, to enable the portal to meet the evolving online and mobile needs of audiences of India." MMC Founder and Chief Executive Officer Jay Penske said.