Zynga, a player in social gaming services, said it has launched a new Zynga Platform,which will enable players to discover and play social games created by third party game developers in a bid for players to reach newer audiences and make their games even more social. As part of the initial roll out, Zynga will debut the beta release of Zynga.com, the company’s new destination for social games.
“We built Zynga.com to give our players more ways to connect with each other and play social games whether built by Zynga or other talented developers. Together with our platform partners, we look forward to bringing more play to the world on our platform,” said Mark Pincus, founder and CEO, Zynga.