 "1/3 of Net users above 25 years consume alcohol: Survey")
One-third of Internet users in India above 25 years of age consume alcohol and the majority of them prefer beer to any other alcoholic drink, says a study.
"Beer emerged as the No. 1 choice with 44% of alcohol consumers on Internet in India citing it as their favourite drink, while close to one-fourth (26%) of them said they preferred Whiskey the most," an online survey conducted by Juxt and Qilo has said.
Vodka, preferred by 14%, and Rum, preferred by nine%, took the third and fourth spots, respectively, it added.
The survey was conducted from Juxt's access panel, India Research Panel (an initiative of Juxt & Youmint) among over 6.5 lakh net users who were above 25 years old and were from top 12 cities in the country.
Commenting on the survey, Juxt co-founder Mrutyunjay said: "Internet is an excellent medium to not only study usage and brand loyalty but also drive engagement in categories like alcohol..."
Juxt is a leading research-based advisory firm with presence in both online and offline research space in the country.
"Beer emerged as the No. 1 choice with 44% of alcohol consumers on Internet in India citing it as their favourite drink, while close to one-fourth (26%) of them said they preferred Whiskey the most," an online survey conducted by Juxt and Qilo has said.
Vodka, preferred by 14%, and Rum, preferred by nine%, took the third and fourth spots, respectively, it added.
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"The study just reiterates Qilo's strong belief in online as an excellent medium to reach out to the consumers in lifestyle categories like alcohol," Qilo co-founder Vipul Mathur said.
The survey was conducted from Juxt's access panel, India Research Panel (an initiative of Juxt & Youmint) among over 6.5 lakh net users who were above 25 years old and were from top 12 cities in the country.
Commenting on the survey, Juxt co-founder Mrutyunjay said: "Internet is an excellent medium to not only study usage and brand loyalty but also drive engagement in categories like alcohol..."
Juxt is a leading research-based advisory firm with presence in both online and offline research space in the country.