Aam Aadmi Party (AAP) convenor and Delhi Chief Minister Arvind Kejriwal is always looking out for new ways to woo his voters and keep the conversations around him and his young party alive on social media. Be it his trademark muffler, the roadside dharna or his distinctive style of singing.
And it is not just social media platforms such as Twitter and Facebook, Kejriwal's online team has also used other platforms to convey their party's message — from TV advertisements, YouTube videos and automated phone calls.
In the latest video that has gone viral after it went up on AAP's Facebook page, Kejriwal tried his hand at replicating an old Bollywood song sung by versatile playback singer Kishore Kumar --- Aa Chal Ke Tujhe Main Leke Chaloon – from the 1964 film Door Gagan Ki Chaon Mein – with the lyrics changed to suit the occasion.
This song has now become the AAP anthem against corruption, which goes like this: “Jahan chor bhi na ho, jahan bhrasht be na ho, bas AAP ka raaj chale (where there are no thieves or corrupt people, and AAP rules)”.
This song has now become the AAP anthem against corruption, which goes like this: “Jahan chor bhi na ho, jahan bhrasht be na ho, bas AAP ka raaj chale (where there are no thieves or corrupt people, and AAP rules)”.
This music video was put out by AAP member Kumar Vishwas, as part of the party's campaign targeting Punjab Chief Minister Prakash Singh Badal and his deputy Sukhbir Singh Badal.The state that goes to polls in 2017 is important for the Delhi centric party, AAP who sense a chance to score a big win.
However, this is not the first time that the Delhi chief minister has taken the vocal route. On December 28, 2013 when he was being sworn as chief minister for the first time, he sang Paigham, another Bollywood classic, which speaks about brotherhood.