“We thought that the best way to help people while maintaining social distancing was technology!” So he launched an app called FreeRation on April 1 to connects donors, beneficiaries and grocery stores on a single interface.
“Once the beneficiary has been verified, we pay the vendor online and ask the beneficiary to pick up ration worth Rs 600.” The ration pack consists of rice, dal, flour, oil, sugar, tea, salt, soap and even tamarind!
“Now we’re receiving over 600 calls a day,” says Saifullah. “Since it is early days for us, most of these have come from Hyderabad and Secunderabad, although the app can be used all over India.”
“Donors receive online receipts from merchants directly so they know exactly how and when their donation is used.”
It has also enabled the team to verify beneficiaries and avoid duplication of claims. “Every potential beneficiary has to furnish some identity and address proof,” he says.
“This enables us to verify their claim.” Most importantly, the contactless nature of the Free Ration model restores dignity to people currently in need. “Many of our beneficiaries would never stand in a line to receive charity as it is very demeaning,” says he. “Whereas our app allows them to go to a store and get ration with the dignity they deserve.”
“Now we started getting donations through the app itself, which is great,” he says. “Presently, we have a sense of urgency to spread quickly to as many states as we can!”
With many states extending lockdowns and a general uncertainty about when the situation will finally normalise, the Free Ration model is a practical way to extend a helping hand — but from a distance.
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