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Heel and Buckle aim to enter smaller cities

Heel and Buckle - founded in the UK - has two stores - at the Palladium Mall in Mumbai and at Ambience Mall, Vasant Kunj, in New Delhi

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Vijay C Roy Chandigarh
Last Updated : Oct 20 2014 | 9:55 PM IST
Fashionistas in Chandigarh, Jaipur, Lucknow and Bangalore would soon be able to pick shoes of their favourite brands from a Heel and Buckle store in their city.

Having tasted success in Delhi and Mumbai, multi-branded footwear label Heel and Buckle (India Ltd) is planning to expand its presence in tier-II cities like Chandigarh, Jaipur, Lucknow and Bangalore.

Heel and Buckle - founded in the UK - has two stores - at the Palladium Mall in Mumbai and at Ambience Mall, Vasant Kunj, in New Delhi.

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Speaking to Business Standard, a senior official of the brand said: "We are happy with the response from the Indian market and have plans to expand our presence in other cities. We are planning to launch a store in Chandigarh and to test markets in Jaipur, Lucknow, Banglore and other cities."

She added that Heel and Buckle also has plans to launch its own line of footwear.

The company is also working in the niche exhibition and event formats to create a brand presence in north India, including Punjab and Rajasthan.

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First Published: Oct 20 2014 | 8:05 PM IST

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