 "Jack fruit, Mango Mela in Mysuru")
A four-day jack fruit and mango festival began at Mysore to introduce people to crops with geographical indication (GI) tag. Among the famous ones on display are Kodagu's oranges, and Appemidi mangoes, that have got the GI tag. The objective is to introduce Karnataka's leading GI crops to the people in Mysuru region.
A GI is a name or sign used on certain products which corresponds to a specific geographical location or origin.
Organised jointly by the Karnataka State Mango and Development and Marketing Corporation and the Department of Horticulture, the objective of the third edition of the mela is to see that growers get a good price for the two fruits and to encourage its cultivation. Sale of jack fruit is being encouraged in Mysuru, Chamarajanagara, Mandya, Ramanagara and Doddaballapura taluk of Bangalore Rural districts.
In the mela last year, around 60 tonnes of mango was sold. Mango and jack fruit growers from Mysuru, Chamarajanagara and Ramanagara districts. Only those who have ripened the mangos in the natural way are permitted to exhibit and sell the fruits.
Also exhibited in the Mela for the first time is Nanjangud Rasabale (bananas), Mysuru Mallige (jasmine) flowers, Mysuru betel leaves, Udupi Mallige, Udupi Mattagulla (brinjal), Hadagali Mallige flowers, Devanahalli grape fruit (Chakkotha), Bengaluru blue grapes, Sambar onion, Kamalapura red bananas.
The Mela is expected to serve the objectives of avoiding harassment by middlemen, facilitate direct sales to consumers and ensure that farmers get a good price; consumers get good quality naturally ripened fruits at reasonable rates; and to make available quality plants of mango and jackfruit to growers, adopt modern cultivation methods, after-harvest management, processing and marketing, which are being taken advantage by middlemen and exploiting the farmers; create awareness among farmers on direct marketing and to realise the benefits from such direct marketing avoiding middlemen and to encourage nursery owners and traders to introduce their latest products to farmers.
A GI is a name or sign used on certain products which corresponds to a specific geographical location or origin.
Organised jointly by the Karnataka State Mango and Development and Marketing Corporation and the Department of Horticulture, the objective of the third edition of the mela is to see that growers get a good price for the two fruits and to encourage its cultivation. Sale of jack fruit is being encouraged in Mysuru, Chamarajanagara, Mandya, Ramanagara and Doddaballapura taluk of Bangalore Rural districts.
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The jack fruit and mango mela in Mysuru has on display 20 varieties of mango in 30 stalls. About 100 tonnes of the fruit is expected to be sold in the Mela from May 21 to 24.
In the mela last year, around 60 tonnes of mango was sold. Mango and jack fruit growers from Mysuru, Chamarajanagara and Ramanagara districts. Only those who have ripened the mangos in the natural way are permitted to exhibit and sell the fruits.
Also exhibited in the Mela for the first time is Nanjangud Rasabale (bananas), Mysuru Mallige (jasmine) flowers, Mysuru betel leaves, Udupi Mallige, Udupi Mattagulla (brinjal), Hadagali Mallige flowers, Devanahalli grape fruit (Chakkotha), Bengaluru blue grapes, Sambar onion, Kamalapura red bananas.
The Mela is expected to serve the objectives of avoiding harassment by middlemen, facilitate direct sales to consumers and ensure that farmers get a good price; consumers get good quality naturally ripened fruits at reasonable rates; and to make available quality plants of mango and jackfruit to growers, adopt modern cultivation methods, after-harvest management, processing and marketing, which are being taken advantage by middlemen and exploiting the farmers; create awareness among farmers on direct marketing and to realise the benefits from such direct marketing avoiding middlemen and to encourage nursery owners and traders to introduce their latest products to farmers.