HDFC Securities (HSL), an online securities brokerage company promoted by HDFC group with a 40 per cent equity participation from Chase Capital partners, formally launched its Dial A Share services here today.
Dial A Share service will facilitate an investor, who opens securities trading account with HSL, to buy and sell shares on the NSE either through internet on www.hdfcsec.com or over the phone on a toll-free number 1600-22-9400. The HSL trading account will be integrated with the customers' HDFC Bank Savings account and Demat account.
The customers can easily access their funds/shares from their linked bank/DP accounts to execute transactions, and when funds/shares are due, the same will be credited automatically to the customers' accounts.
Sunil Shah, the managing director of HSL, said that Dial A share service would not only ensure ease and speed but also provide the advantage of seamless transaction in shares.