Vodafone has won PETA India’s first Glitter Box awards for its popular “ZooZoo” advertisement.
The awards are given to businesses that take advantage of humane alternatives to the use of real animals in their advertisements, People for Ethical Treatment for Animals (PETA) said in a press release.
“ZooZoo” is part of the latest Vodafone ad campaign that has replaced the company’s long running ad campaign starring a Pug puppy. PETA had raised objections to the use of animals, including a parakeet and a dog in Vodafone’s advertisement campaigns.
The Pug advertisement was bad news for real-life pugs because many viewers bought puppies of the breed. Later, when the fad wore off,many dogs ended up in shelters or were abandoned,the release added.
“ZooZoo” ads are a refreshing change from earlier Vodafone campaigns, said PETA Chief Functionary Anuradha Sawhney.
“The popularity of this ad campaign proves there are many creative ways to convey a message without using animals. Animals used in films are often treated as little more than props and many suffer terribly behind the scenes,” she added.